DELEGATIONS FROM GHANA AND NIGERIA TAKE ADVANTAGE OF THE HOSTED BUYERS PROGRAM
The opening day of B2B business matchmaking through the Hosted Buyers’ Programme at Dubai Optical Show Vision-X 2019 (DOSVX) certainly didn’t disappoint as hosted buyers, including prominent retailers and decision-makers, took advantage of healthy buying opportunities at the show.
Earlier this year, the roadshow expanded its focus to Africa, and DOSVX partnered with NOA (Nigeria Optometric Association) for international promotions targeting the Africa’s optical industry.
The DOSVX team kicked off the Roadshow at the NOA Conference in Nigeria, in July, and presented the show concept to the country’s most prolific optical trade professionals to increase hosted buyers’ awareness. Consequently, the positive effects of the team’s pre-show promotional efforts were clear for all to see at Day 1 of DOSVX.
Over the next two days, November 13th and 14th, visitors can look forward to a strong line-up of industry announcements and participation from new innovators, as well as established international and regional eyewear and eyecare brands, at Dubai Optical Show Vision-X.