Johnson & Johnson Vision Launches Worldwide Campaign in Honor of World Sight Day
Web Article More than 1.3 billion people around the world suffer from visual impairment, 80% of which can be prevented or corrected. That’s why in honor of World Sight Day, Johnson & Johnson Vision launched a worldwide campaign to share the untold stories of eye care professionals, patients, and organizations who are inspiring the elevation of eye.
Through its ongoing support of Lions Clubs International Foundation’s Sight for Kids and Himalayan Cataract Project, Johnson & Johnson Vision has committed to provide 100,000 children with access to vision screenings and 1,000 sight-restoring surgeries to cataract patients. The public will also have opportunities to get involved. Johnson & Johnson Vision will be donating $1 for photos uploaded to the company’s Donate A Photo app to these two initiatives.
The aim is not only to raise awareness, but drive people to action, whether that be to see an eye doctor for a comprehensive eye exam. In addition, many employees will be serving in their local communities via fundraising events, bringing eye health education to local schools, and more – all to support the broader global call-to-action of jointly driving awareness for the global issue of avoidable blindness and visual impairment.
Participants can post up to one photo per day using the free Johnson & Johnson Donate a Photo app. Each cause will appear in the app until it reaches its goal, or the donation period ends on December 31, 2019.
Source: Invision Mag