Dubai Optical Show Vision-X 2018 kicks off with a memorable day full of business matchmaking & exhibition

Dubai Optical Show Vision-X 2018 lived up to expectations as the region’s must -attend eyewear and eyecare industry event, as His Excellency Humaid Al Qatami cut the ribbon to officially launch the show, at DWTC on November 13th.

Following months of anticipation, Dubai Optical Show Vision-X (DOSV-X) finally kicked off at DWTC as regional and international optical brands, retailers, manufacturers, and suppliers gathered under one roof for the only eyewear and eyecare trade event in the MENA region. DOSV-X 2018 – organized by DV Global Link, a joint venture between Dubai World Trade Centre and Italian Exhibition Group – debuted its new concept, designed with the support of strategic partner ANFAO (Italian Association of Optical Goods Manufacturers), the organiser of MIDO (International Optics, Optometry and Ophthalmology Exhibition). The new concept proved to be a massive success with hugely positive feedback from participants and visitors alike.


The ceremonial ribbon cutting was attended by His Excellency Humaid Al Qatami, Chairman of the Board and Director-General of the Dubai Health Authority; His Excellency Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing and CEO of Dubai World Trade Centre; Valentina Setta, Italian Consul General to Dubai; Marilena Procaccio, Deputy Trade Commissioner of the Italian Trade Agency; Guenter Rauer, German Consul General to Dubai; Luca Veronesi, DOSV-X Show Director; and Marco Carniello, Jewellery & Fashion Division Director - Italian Exhibition Group.  


Italian & German Pavilions

The Italian Trade Agency (ITA) has brought a full pavilion of 20 Italian exhibitors to this year’s DOSV-X under the banner ‘Made in Italy’. Additionally, a full pavilion comprising 11 German exhibitors has also participated in this year’s edition of the show, under the banner ‘Made in Germany’, with support from Germany’s Federal Ministry of Economic Affairs & Energy (BMWi).

Conference Agenda

On top of the business matchmaking and exhibition, other highlights included enriching seminars and workshops that participants can continue to take advantage of on the last day. For the full schedule, please click HERE.


At this year’s Dubai Optical Show Vision-X, the latest fashion trends, top design brands, industry manufacturers, suppliers and distributors have all come together at DWTC to showcase what has been freshly produced for the consumers of the world.

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