MAXVUE VISION Confirmed as Exhibitor for the Dubai Optical Show Vision – Vision X
Contact lesn company MAXVUE VISION is coming to the Dubai Optical Show – Vision X to launch its COLORVUE Lumina Series and expand its business in the rapidly growing MENA market.
Dubai Optical Show – Vision X has announced that yet another key player in the optical industry, MAXVUE VISION, will be participating in the event, running from November 13th to 16th in World Trade Centre, Dubai. The contact lens trailblazer has identified MENA as a massively important market to further develop its COLORVUE brand, with initial emphasis on the new Lumina Series. Over the course of the four-day showcase, the company is determined to take advantage of invaluable networking potential by seeking to establish collaborations with distributors and wholesalers, as well as marketing its private label series to interested parties.
With products available in more than 60 countries worldwide, MAXVUE VISION has demonstrated year-on-year expansion through an innovative approach to design, a relentless pursuit of quality, and unwavering devotion to the highest standards of customer service. Through the utilization of advanced manufacturing technology and materials, the COLORVUE Lumina Series creator ensures it meets the most stringent quality control requirements and regulatory standards, having received certifications from regulators such as Singapore HSA, European CE, Australian TGA, and Canadian CAMCAS.
Vincy Selvam, Sales Director for MAXVUE VISION, emphasized the value the organization places on appearing at DOSVX, highlighting the huge number of product enquiries the brand receives from the MENA market, which have led to an expanding customer base in the region. Ms. Vincy believes that showcasing the COLORVUE Lumina Series and Airsoft® silicone hydrogel lenses to such an esteemed group of industry professionals, along with prospective retail and wholesale partners offers MAXVUE VISION an extremely beneficial opportunity. Having established a strong foothold in the European market, the Malaysian-based lens manufacturer sees DOSVX as the perfect chance to increase its presence in a market demonstrating huge demand for contact lenses.
DOSVX’s latest addition comes as the data and insights from GfK Optics Panel revealed the extent of growth in the cosmetic contact lens market in the Middle East. An increasing number of optical experts and professionals are looking to the November show as an essential event in the industry calendar for the MENA market. MAXVUE VISION’s addition to the existing list of major international brands participating at DOSVX has reiterated the event’s ever-growing reputation.